FarmTrue

AYURVEDIC LIFESTYLE COMPANY / B2C

CHALLENGE

Farm to Gold was looking for a complete overhaul of its brand, name, packaging, and website, everything was up for change.

SOLUTION

After a few workshops and industry research, it was clear that a name change was in order as well as an elevated look to bring them 'out of the farmers market' and on to store shelves.

RESULTS

The new brand rollout garnered attention from new retailers and regional customers, giving way to breaking ground on a new production and retail facility.

OVERVIEW

Competitor Analysis

Strategy Workshop

Naming

Brand Development
Brand Tone/Voice

Brand Standards Guide

Packaging
Print Collateral

eCommerce Website

ROLE

Creative Director: Dan West

Designer: Tyler D.