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FarmTrue
AYURVEDIC LIFESTYLE COMPANY / B2C
CHALLENGE
Farm to Gold was looking for a complete overhaul of its brand, name, packaging, and website, everything was up for change.
SOLUTION
OVERVIEW
Competitor Analysis
Strategy Workshop
Naming
Brand Development
Brand Tone/Voice
Brand Standards Guide
Packaging
Print Collateral
eCommerce Website
After a few workshops and industry research, it was clear that a name change was in order as well as an elevated look to bring them 'out of the farmers market' and on to store shelves.
RESULTS
The new brand rollout garnered attention from new retailers and regional customers, giving way to breaking ground on a new facility.
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