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McCrea's

FOOD MFGR / B2C

After five years in business, McCrea’s Candies, a small, family-owned company that specializes in painstakingly crafted gourmet caramels, knew its brand and physical packaging were in dire need of a refresh. 

  • Summit Creative Awards 2016: Gold

  • AIGA Design Show 2016

  • GD USA 2015

OVERVIEW

Competitor Analysis

Strategy Workshop

Naming

Brand Development
Brand Tone/Voice
Key Messaging

Brand Standards Guide
Illustrations

Packaging
Print Collateral

eCommerce Website

mcc-pillowgrid.jpg
mcc-top3.jpg
Mccreas-packaging.gif

All Projects

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