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McCrea's
FOOD MFGR / B2C
After five years in business, McCrea’s Candies, a small, family-owned company that specializes in painstakingly crafted gourmet caramels, knew its brand and physical packaging were in dire need of a refresh.
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Summit Creative Awards 2016: Gold
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AIGA Design Show 2016
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GD USA 2015
OVERVIEW
Competitor Analysis
Strategy Workshop
Naming
Brand Development
Brand Tone/Voice
Key Messaging
Brand Standards Guide
Illustrations
Packaging
Print Collateral
eCommerce Website








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