McCrea's

FOOD MFGR / B2C

After five years in business, McCrea’s Candies, a small, family-owned company specializing in painstakingly crafted gourmet caramels, knew its brand and physical packaging needed a refresh.

Summit Creative Awards 2016: Gold
AIGA Design Show 2016
GD USA 2015

OVERVIEW

Competitor Analysis

Strategy Workshop

Naming

Brand Development
Brand Tone/Voice
Key Messaging

Brand Standards Guide
Illustrations

Packaging
Print Collateral

eCommerce Website

ROLE

Creative Director: Dan West

Design: Jackie M.