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MicroEssentials
AGRICULTURE / B2B+B2C
Inferior performing commodity fertilizers and a host of look-a-alike competitors were stealing share from MicroEssentials premium fertilizer position.
Fueled by a determination to regain category leadership, MicroEssentials wanted to take a bold stance, challenging commodity blends with proof that MicroEssentials outperforms all others.
OVERVIEW
Competitor Analysis
Strategy Workshop
Brand Development
Ads
ROLE
Strategy: Pat W.
Creative Director: Dan West
Art Director: Annie T.
Designer: Emily T.
Writer: Charlie H.
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