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Motivity
MANUFACTURING / B2B+B2C
In a commoditized, highly fragmented market, LubeTech recognized the need to push beyond the status quo for lubricants, chemicals, and specialty fluids. Partnering with Modern Climate, we developed Motivity—a brand dedicated to helping customers get the job done without compromise.
OVERVIEW
Competitor Analysis
Strategy Workshop
Brand Development
Ads
ROLE
Strategy: Pat W.
Creative Director: Dan West
Art Director: Annie T.
Designer: Emily T.
Writer: Charlie H.
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