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Endless Summer
Nursery / B2B + B2C
As the inventors of the world’s best-selling hydrangea, Endless Summer had established itself as the key player in the category. But, imitators were catching up, and it was time to put some distance between the brand and the contenders.
OVERVIEW
Brand Tone/Voice
Brand Standards Guide
Ad Campaign
Packaging
ROLE
Brand Strategy: Pat W.
Creative Director: Dan West
Sr. Design: Emily T.
Writer: Lindsay L.
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